Adrie van der Luijt

Universal Credit

Freelance content designer Adrie van der Luijt

I was responsible for all online content for the UK government’s flagship welfare reform programme, turning complex processes into intuitive online journeys.

Rural Payments Agency

Freelance content designer Adrie van der Luijt

Farmers and other UK landowners can apply for subsidies through a complex paper process. I formed part of the team to make it user-friendly and digital.

Ofsted

Freelance content designer Adrie van der Luijt

Application forms to work as a childcare provider had users in tears on the helpline at the UK’s schools regulator. I turned them into a single, user-friendly online form.

Cabinet Office

Content designer Adrie van der Luijt

I delivered thought-leadership, service design and content for automated background checks on grant applications as part of the Cabinet Office’s counter-fraud tools.

Cancer Research UK

Content designer Adrie van der Luijt

I spearheaded the transformation of 5,000 pages of cancer information, empowering 4 million unique users each month through accessible content and a new user interface.

Metropolitan Police Service

Content designer Adrie van der Luijt

I designed and created an online advice and reporting service for drink and needle spiking, that was hailed by victim charities as ‘victim-focused’ and ‘excellent’.

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