Universal Credit
![Freelance content designer Adrie van der Luijt](https://www.adrie.co.uk/wp-content/uploads/2023/09/UC2-1024x666.jpg)
I was responsible for all online content for the UK government’s flagship welfare reform programme, turning complex processes into intuitive online journeys.
Rural Payments Agency
![Freelance content designer Adrie van der Luijt](https://www.adrie.co.uk/wp-content/uploads/2023/09/cap2-1024x682.jpg)
Farmers and other UK landowners can apply for subsidies through a complex paper process. I formed part of the team to make it user-friendly and digital.
Ofsted
![Freelance content designer Adrie van der Luijt](https://www.adrie.co.uk/wp-content/uploads/2023/09/ofsted3-1024x682.jpg)
Application forms to work as a childcare provider had users in tears on the helpline at the UK’s schools regulator. I turned them into a single, user-friendly online form.
Cabinet Office
![Content designer Adrie van der Luijt](https://www.adrie.co.uk/wp-content/uploads/2023/09/caboffice4-1024x666.jpg)
I delivered thought-leadership, service design and content for automated background checks on grant applications as part of the Cabinet Office’s counter-fraud tools.
Cancer Research UK
![Content designer Adrie van der Luijt](https://www.adrie.co.uk/wp-content/uploads/2023/09/cancer3-1024x666.jpg)
I spearheaded the transformation of 5,000 pages of cancer information, empowering 4 million unique users each month through accessible content and a new user interface.
Metropolitan Police Service
![Content designer Adrie van der Luijt](https://www.adrie.co.uk/wp-content/uploads/2023/09/police5-1024x682.jpg)
I designed and created an online advice and reporting service for drink and needle spiking, that was hailed by victim charities as ‘victim-focused’ and ‘excellent’.