Universal Credit
I was responsible for all online content for the UK government’s flagship welfare reform programme, turning complex processes into intuitive online journeys.
Rural Payments Agency
Farmers and other UK landowners can apply for subsidies through a complex paper process. I formed part of the team to make it user-friendly and digital.
Ofsted
Application forms to work as a childcare provider had users in tears on the helpline at the UK’s schools regulator. I turned them into a single, user-friendly online form.
Cabinet Office
I delivered thought-leadership, service design and content for automated background checks on grant applications as part of the Cabinet Office’s counter-fraud tools.
Cancer Research UK
I spearheaded the transformation of 5,000 pages of cancer information, empowering 4 million unique users each month through accessible content and a new user interface.
Metropolitan Police Service
I designed and created an online advice and reporting service for drink and needle spiking, that was hailed by victim charities as ‘victim-focused’ and ‘excellent’.