Senior Content Designer & Content Strategist | Adrie van der Luijt

23 July 2025

Specialist projects

I also work on short-term or bespoke projects, including: - Rewriting high-impact emails or letters - Designing slide decks and presentation content - Creating visual explainers and infographics - Reviewing AI-generated content for safety and accuracy - Designing content for international, multilingual or cross-cultural audiences
23 July 2025

Speaking, training and mentoring

I’m a keynote speaker and workshop leader on trauma-informed content, inclusive service design and ethical AI use in content. I also mentor content professionals and train teams.Includes: - Keynotes, webinars and panels - In-house training on content and inclusion - One-to-one mentoring for senior writers - Guest sessions for design and research teams
23 July 2025

Service and user-centred design support

As a user-centred design consultant, I work across disciplines to create services that meet real user needs. I bring a content lens to service design, helping teams bridge the gap between policy, design and delivery.Includes: - Discovery research and journey mapping - Content-led service blueprints - Multidisciplinary workshops and facilitation - Translating policy into usable service content - Cross-department content alignment
23 July 2025

Trauma-informed and inclusive content

I pioneered trauma-informed content design in the UK. I help teams write in ways that avoid harm, reduce cognitive load, and support users who are under stress or at risk.Includes: - Training on trauma-informed design principles - Content audits for emotional safety and clarity - Rewriting high-risk content (for example, debt, health, safeguarding) - Designing with mental health, neurodiversity and literacy in mind
23 July 2025

Content strategy

Content isn’t just what you publish, but how your whole service communicates. I help organisations make content scalable, consistent and purposeful.Includes: - Content audits and ecosystem mapping - Content models and frameworks - Tone of voice and editorial guidelines - Governance and workflow design - Pattern libraries and content systems
22 July 2025

Content design and UX writing

I write content that helps people act, not just read. I design end-to-end user journeys across websites, forms, letters, emails and support channels.Includes:
  • Content for public services, regulated industries and healthcare
  • Form and flow content for digital transactions
  • Error messages, confirmation pages, notifications
  • Multichannel content (letters, emails, SMS, chatbots)
  • Microcopy that reduces stress and prevents drop-out
error: Content is protected !!